Ivy Johnson
Management, Media, Marketing, Mom
Helping small businesses w/ their online presence
​8+ years in social media & marketing
Your go-to call for online biz questions
Memphis based + online everywhere
Email:
About
As a mom, my faith and family are the cornerstones of everything I do, and they've guided me along the way toward building my own business. I’m passionate about small businesses and love using my skills to help fellow entrepreneurs connect with their audiences through social media and strategic storytelling. I myself am a life-long learner, always seeking new knowledge to better serve my clients while balancing my role as a mom. What drives me is offering an affordable in-between option for small business owners who need that extra hand online, without the overhead of a large agency. For me, it’s all about making a real impact in the life of your brand, one story at a time.
How I Work
(Mostly at night, but on call always!)
Proposal +
Strategy Development
Account Setup +
Optimization
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Create a tailored social media strategy based on your business needs, audience insights, and goals.
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Outline content pillars, posting frequency, and campaign ideas.
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Present the proposed strategy for your approval.
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Audit and optimize existing social media profiles or set up new accounts if needed.
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Ensure consistency in branding (profile images, bios, handles).
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Set up analytics tools to track performance (Google Analytics, social media insights).
Content Creation +
Approval
Launch +
Daily Management
Monthly Reporting
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Develop a content calendar for the first month (posts, stories, videos).
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Create graphics, captions, and hashtags that align with the strategy.
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Submit content for your review and approval.
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Begin posting according to the content calendar.
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Actively manage social media accounts, engaging with followers (comments, direct messages).
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Monitor trends, respond to audience feedback, and adjust posts in real-time.
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Send monthly updates on engagement, follower growth, and content performance.
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Provide a detailed report with key insights, campaign successes, and recommendations for the upcoming month.
Discovery Call
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Initial consultation to understand your business, target audience, goals, and current social media presence.
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Discuss your unique brand voice, key messaging, and expectations.
Quarterly Review +
Strategy Adjustment
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Review the overall social media performance in relation to business goals.
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Adjust strategy and content based on data insights and any changes in your business direction.
Let's Get
Social
